Saturday, December 4, 2010

Some Say Honda Designer was (Ele)Mental

Just something quick to share with you all in the midst of quite a lot of detailed (and secretive) work here at Transmission Ambition...Honda will be discontinuing the Element model in 2011.


The Element, though it had some handy features (such as an interior that could be washed out with a hose in many areas), has been slowly dying out of the market for years. Small advertising campaigns such as those featuring "Gil the Crab" (http://www.youtube.com/watch?v=lhkAGfS__mk) were certainly entertaining for some, but they were produced a while ago, and couldn't boost Element sales enough for Honda to keep the Element in the lineup through 2011. Many readers have expressed a deep dislike for cars in the Element's class (especially the Scion xB and Chevrolet HHR), so this may be a small victory for some.

Top: Chevrolet HHR
Bottom: Scion xB